Appealing to the audience

The first question when it comes to fitness promotion on social media is what does the general audience find appealing? Author Ghanzni wrote an article explaining that to get the most amount of attention while also promoting a healthy lifestyle is the use of skinny people, sexually suggestive girls, or overly fit people. The technique works mainly to warp the audience with the visual promotions of fitness by how people look versus what they really have to say in promoting fitness. In short that leaves there to be large amounts of sexually objectifying women for their appearance in the usage of promoting fitness through advertisements. Another common way fitness is promoted through Instagram are trends. A trend is a category name for a certain subject that is extremely popular at the current moment. In the fitness industry trends could be labeled such as #sixpack, #summerbody, #bodybuilding, or #fitgirls. Author Tiggeman explains that this common use of trends and categorization on Instagram is another way of using objectifying advertisement. Most women who are posted about are mostly labeled as thin and toned with low body fat percentages and more muscles that the average girl. Another common area that is really popular to advertise is a trendy look for girls known as “Slim Thicc”. If girls are similar to the “Slim Thicc” look when they are posted about look then they are more likely to gain more followers. Not all of it applies to women, men too receive the same amount of fitness advertisement in their faces. For men it’s not just about looking a certain way but the sex appeal that follows. Most fitness promotion posts tend to have athletically fit males shirtless in public with huge female attraction. If it isn’t the toned six pack abs that get the attention of females then it’d be the hulks with bulging biceps. All of this sex appeal promotion in advertisements will psychologically attract males to gyms or healthier lifestyles because they want what the guy in the picture has. Social media is where people in the current generation as a socially driven society create social beauty standards when it comes to how people are viewed based upon looks and how fit they are. Most of the social beauty standard promotion is more than likely to come from the fitness section which makes social media the hot cake for fitness gurus.