In an article written by Teodoro there are interviews with Twitter users that post and promote fitness through their accounts. The message of the interview is to receive data on what do people respond to more regarding fitness. After thoughts leave it to be that people are more likely to follow what somebody says based on how they look. To put this into perspective, if you wanted to build muscle then you are more likely to listen to a 200 pound muscle man on social media than you would a 200 pound obese Mcdonalds man. Even if an overweight individual has tremendous knowledge on say working out routines but don’t have a healthy physique than they won’t gain a following or attention. The problem with the data is that fitness on social media is more driven and taught by gym knowledge from people with possibly poor an unhealthy methods to become fit. The problem with people driving the gym knowledge is that not enough of them have then using enough science. This however is starting to change as scientists such as Dr. Jim Stoppani himself is putting his college degrees and bodybuilding background to use by putting real lab studies out on the media to promote better fitness. This article was written back in 2013 which was six years ago and really the rise of social media as a whole. In 2013, yes there was Facebook and Twitter but that was about it and neither was as strong as they are now. To put the times in perspective, Instagram and Snapchat weren’t around yet and they are now viewed as the Kings of social media consumption. This goes back to a subject we discussed earlier about how on social media with the advertisement there has to be a desirable look present among advertisers if they want to succeed or at least gain a following with a positive reception with this competitive industry.