Overall social media is and will remain the perfect place to advertise and promote fitness on a global scale streaming to millions of people daily. Throughout the years the approaches to advertising have gone through some changes but the old technique of using overly fit people to sell products or a healthy lifestyle will never fail on social media. The advancements in technology with multiple new apps every year and ways to track people’s fitness will continue to grow through social media. To be fit is a socially accepted idea, to go to the gym is a socially common thing to do, and to go on social media is socially positive. If you match it up, social media and fitness are a match made in heaven.